Who Is the Father of Digital Marketing?
Marketing Management by Philip Kotler has been discussed by a lot of platforms. Many consider Philip Kotler the father of digital marketing. The man works both as a marketing expert and professor. Even though digital marketing did not stem from his ideas he left a permanent imprint on its development.
His main focus involved studying customer requirements as well as market segments alongside delivering value to customers. The core elements developed by Philip Kotler continue to drive online marketing practices at present.
Marketing Management by Philip Kotler
Through his books Philip Kotler substantially altered business industry understanding of marketing strategies. He promoted a customer-first approach. Marketing professionals changed their approach from general advertising practices to customized marketing strategies due to his innovating concepts.
The transformation achieved better results through the usage of digital tools which included social media alongside email systems and search engines.
Early Steps Toward Digital Marketing
Some credit Guglielmo Marconi as an early influence. He invented the radio. Onset of the initial commercial radio advertisements happened during the 1890s period.
Electronic communication in business began its first commercial use at this time. The development of this marketing method set up the foundation for TV and internet advertising as well as social media platforms.
Digital Marketing Today
Marketing has moved online. Websites together with social media and email allow businesses to link with their customers. Internet search tools along with tracking data help businesses acquire better knowledge regarding their target market.
Through his principles Kotler provides guidance for using these marketing tools that he did not develop specifically.
Final Conclusions
Kotler developed concepts which formed important building blocks for digital marketing creation. Knowledge about the customers constitutes the base of successful marketing operations.
Through his invention Marconi made available innovative approaches to communication methods. The two scholars worked together to establish the fundamental principles which formed modern marketing practices.
Modern digital marketing strategies depend on the pioneering concepts of both early time periods to find target viewers during specified moments.